At the end of the First World War, campaign medals were issued to eligible military servicemen − as well as to some women and civilians − for active wartime service.
There were five British campaign medals: the 1914 Star, the 1914-15 Star, the British War Medal, the Victory Medal and the Territorial Force War Medal. An individual generally received a maximum of three.
The most commonly awarded were the 1914/1914-15 Star, British War Medal and Victory Medal. When worn together, they were affectionately known as 'Pip, Squak and Wilfred' after the characters in a popular cartoon strip published in the 'Daily Mirror' from 1919.